Lorraine leads the Healthcare practice at Macadamian and has been practicing in the field of User Experience for 20 years. As part of her role, she provides solid strategic UX and business direction to digital health and connected health companies and providers across the United States and Canada.
Highly engaged in the healthcare industry, Lorraine has authored and contributed to countless articles, whitepapers and events on the topics of user experience in healthcare, and in 2014 was appointed to a two year term as chair of the HIMSS HIT User Experience Committee.
Lorraine's goal is to make healthcare applications easier, more efficient and meaningful to use for ALL stakeholders involved - including patients.
